We been doing “strategic workshops” for as long as I can remember and I don’t think anyone has ever really been comfortable with the name. Sometimes it means defining a statement of work, other times it means enduring or giving a presentation, other times it means there’s gonna be free lunch, but mostly it’s about requirements gathering. Not so heavy on the strategy or the workshop. So how do we do that? How do we create an atmosphere where we talk about the strategy of a project exclusively?